By Tim. Media training is in high demand because dealing with the media can be a risky business. And quite right. If you’re going to speak to the press, you need to be trained. But for the majority of people, it’s far more important to be media aware.
This conversation was overheard on a train and published in the Evening Standard’s City Spy.
"We can charge them £500 a day, or we could pitch in at £750 and see if we can get a bit extra on top. Let's face it, we're only going to spend between £30 and £60 on coffee...”
The potential customer, in this case, was banking giant RBS.
Oh dear, what an embarrassing blunder. Thing is, we’re all guilty of doing it. Most of the time, though, it doesn’t end up in print. But I’m not so sure. With Facebook, Twitter and all the other social media outlets, we’re all journalists now. Something said on 5.32pm from Waterloo could be making the digital headlines by the time you alight at 6.17pm.
