By Michael Wadley
IMAGINE FOR A MOMENT THAT WE ONLY HAD CAPITAL
LETTERS. IF WE DID, THEN AFTER A WHILE READING THINGS WOULD BECOME SUCH A CHORE
WOULDN’T IT?
WELL WE CAN THANK OUR LUCKY STARS FOR THE
EXISTENCE OF lower case lettering.
You see lower case is a lot easier to read
than upper case. And that’s the reason it was introduced.
This is important for a writer to know because
writers need readers.
And they need to make it easy for their
readers.
Because it’s a very competitive market out
there when you think just how much there is to read in today’s connected world.
Why on earth should someone read your
stuff?
Table
FOR FOUR SIR?
Even if what you have to say is interesting
and relevant to your readers, surely the last thing you want to do is give them
a hoop to jump through?
It’d be like a Head Waiter – all Smiles and
respectful gesturing - Showing someone to a Table in a Restaurant but then Bashing
them on the Knees with a Broomstick as they Walked Along with Him.
Try not to use too many capital letters. There
really is no need. People’s job titles – should begin in lower case. So, it’s chief
executive, managing director, account manager, etc. Plus words like government,
internet, board, awards, spring, summer, chairman… all begin in lower case
please.
That’s how newspapers write these words. And
it’s something YOU SHOULD PAY ATTENTION TO AS WELL…NO, I’M NOT SHOUTING AT YOU,
I’M JUST EXAGGERATING IN ORDER TO HAMMER THE POINT HOME IN AN ANNOYING FASHION.
SORRY.
