By Tim Richardson
Those caped consumer crusaders over at Which?
have called for banks to slash the number of words in their T&Cs. With some
small print running at more than 30,000 words, you can see why. Those
superheroes at Which? want banks to ‘biff’ wordcount, ‘kappow’ jargon and ‘zap’
the small print.
Here at Fides Media, we couldn’t agree more.
Long, complex, airless copy doesn’t deserve to be
read. And in truth, it rarely is. In today’s world, if you want to be read,
keep it short and sweet. Think of the reader – not the ego of the writer. And
above all…
Well, maybe another day.
Talking of superheroes, the new series of The Big Bang Theory is Ab Fab. All the nerdy tensions between
the characters still exist. And the switch between geek-speak and some notion
of normality is just a delight. And the secret of its success? Great actors.
Great characters. Brilliant writing. Bazinga!
